work ac | kate spade saturday flagship store |tokyo
Client: Kate Spade Saturday
Consultants: Tillotson Design (Lighting), IDEO (Strategy)
Responsibilities: Developed schematic design and design documentation; detailed millwork and facade
The store is designed to combine the social side of shopping with the practicality and ease of grab and go. Accordingly the store consists of two distinct spaces. The open layout of the ground floor allows for an immediate overview of the ‘grab and go boxes’ for shoppers who exactly know what they want. Here the merchandise is organized by category to facilitate the customer’s access to the product. A circular stair leads up to the lounge area that is organized through a sequence of circular spaces, encouraging the customer to stop, stay, and browse the curated display. As for the material palette, the store will stay within the brand’s affinity towards honest and raw textures, like bamboo and beige leather combined with the quirk and fun of bright colors.